Identify the Irony!
Protagonist & Antagonist
Atmosphere
Verbal Irony
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Situational Irony
Dramatic Irony
Plot
Shakespeare invented over 1700 of our common words!
Practice Videos:
See if you can find the 4 Elements of Persuasion/ Audience & Purpose
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4 Elements of Persuasion
1. Thesis: The thesis is that buying bottled water is just as ridiculous as buying bottled air as you can get both for free.
Common mistakes: Bottled water is bad for the environment
2. Evidence: There is no evidence in this ad. There isn't any data, credible sources, or authority figures. This is because the shop clerk makes his point through sarcasm-- data, credible sources, or authority figures wouldn't back up his point.
Common mistakes: The guy who says it's a bit like buying bottled water.
3. Emotional Appeal: The emotional appeal can be found at the end of the video when the shop clerk says, "It's a bit like buying bottled water". This makes the audience feel foolish or ashamed for buying bottled water.
Common mistakes: It is funny.
4. Call to Action: The call to action is in text at the end of the ad. It states, "Be Smart. Choose tap." It is trying to get the audience to use tap water instead of bottled water.
i) Audience: People who uses bottled water.
Common Mistakes: "Anyone watching the commercial"
: "Everyone"
: "Older people/younger people (Accept Alex- Teenagers/Youtube/Facebook)"
ii) Purpose: To get the audience to stop using bottled water and to choose tap water instead.
Common Mistakes: "To get you to see that buying bottled water is like buying air"
Other Issues: Not writing in full sentences
1. Thesis: The thesis is that buying bottled water is just as ridiculous as buying bottled air as you can get both for free.
Common mistakes: Bottled water is bad for the environment
2. Evidence: There is no evidence in this ad. There isn't any data, credible sources, or authority figures. This is because the shop clerk makes his point through sarcasm-- data, credible sources, or authority figures wouldn't back up his point.
Common mistakes: The guy who says it's a bit like buying bottled water.
3. Emotional Appeal: The emotional appeal can be found at the end of the video when the shop clerk says, "It's a bit like buying bottled water". This makes the audience feel foolish or ashamed for buying bottled water.
Common mistakes: It is funny.
4. Call to Action: The call to action is in text at the end of the ad. It states, "Be Smart. Choose tap." It is trying to get the audience to use tap water instead of bottled water.
i) Audience: People who uses bottled water.
Common Mistakes: "Anyone watching the commercial"
: "Everyone"
: "Older people/younger people (Accept Alex- Teenagers/Youtube/Facebook)"
ii) Purpose: To get the audience to stop using bottled water and to choose tap water instead.
Common Mistakes: "To get you to see that buying bottled water is like buying air"
Other Issues: Not writing in full sentences
Both of the ads want the readers to recognize how important the environment is and how we need to sustain it. Greenpeace is hoping to make the audience feel sympathetic toward the plight of endangered animals, while ConocoPhillips is trying to get the audience to buy ConocoPhillips' energy because it's better for the environment than coal. Analyzing their motives helps me to respond to the ads because seeing their purpose helps me to figure out the audience and the call to action.
Downloading Music: Right or Wrong
Dialogue recorded by Peter Kwan
Emotional Appeal:
Call to Action:
Evaluating: Whose argument do you agree with? Explain your reasons with evidence from the text and your own ideas.
I agree with Sunita. Not only do I also agree that illegally downloading music is stealing, but Sunita's argument is more persuasive than Trish's. Sunita's arguements as to why downloading music is wrong are all logical while Trish's are not. Sunita explains that downloading music is like stealing a CD from a store, because “when you download music, you're taking the only thing that's worth anything.”. She also states that “if music companies can't make money, musicians can't make money” which, I believe, is true.
OR
I agree with Trish. I felt as though Trish makes a good argument when she says that CDs cost too much. Since Sunita did not provide any data on how much music companies spend on making CDs, promoting them, and selling them, I don't find her argument to be very persuasive. Also, Sunita says that "If music companies can't make money, musicians can't make money". However, she does not provide any information on how much musicians are paid or how much music companies profit from the sale of CDs, so I don't think her argument is valid.
Dialogue recorded by Peter Kwan
Emotional Appeal:
- Sunita uses “emotional appeal” when she tries to get Trish to empathize with musicians and music companies. She explains that, “Music's expensive because it takes lots of people to make it, promote it, and sell it,” and that “Kanye West might be rich, but most musicians aren't- they work hard to make a living”.
Call to Action:
- The call to action in the dialogue “Downloading Music: Right or Wrong?” can be found at the end. Sunita says, “All I'm saying is you should think before you download”. This is a call to action because she is trying to get Trish to come to the conclusion that downloading music is wrong and will stop.
Evaluating: Whose argument do you agree with? Explain your reasons with evidence from the text and your own ideas.
I agree with Sunita. Not only do I also agree that illegally downloading music is stealing, but Sunita's argument is more persuasive than Trish's. Sunita's arguements as to why downloading music is wrong are all logical while Trish's are not. Sunita explains that downloading music is like stealing a CD from a store, because “when you download music, you're taking the only thing that's worth anything.”. She also states that “if music companies can't make money, musicians can't make money” which, I believe, is true.
OR
I agree with Trish. I felt as though Trish makes a good argument when she says that CDs cost too much. Since Sunita did not provide any data on how much music companies spend on making CDs, promoting them, and selling them, I don't find her argument to be very persuasive. Also, Sunita says that "If music companies can't make money, musicians can't make money". However, she does not provide any information on how much musicians are paid or how much music companies profit from the sale of CDs, so I don't think her argument is valid.
Purpose: What do you want to accomplish?
Audience: Who are you trying to address with your text?
Elements of Persuasive Text:
-Clear Thesis
-Evidence
-Emotional Appeal
-Call to Action
-Clear Thesis
-Evidence
-Emotional Appeal
-Call to Action